Colombo, February 02, 2022 - ‘Guidance to Make Exports Easier’, a webinar for local exporters, was successfully conducted by Seylan Bank, the Bank with a Heart, with the live participation of over 200 small and medium exporters. The webinar was aimed at enhancing the knowledge of local exporters, and thereby encouraging the export sector to be the backbone of the national economy. The free webinar was hosted on multiple platforms; Zoom, LinkedIn, YouTube, and the official social media channels of Seylan Bank.
Hosted in partnership with the Ceylon Chamber of Commerce, the webinar spoke to existing and potential exporters on the procedures related to the sector. Mohammed Fayaz – National Consultant for International Trade Center (a GIZ funded project) and Bhagya Abeykoon – Assistant Director of Commerce, Department of Commerce, Ministry of Trade in Sri Lanka, shared their perspective with participants. They provided insight to solutions that would make export less complicated, the export procedure in the market, a step-by-step guide on functionality and finding export markets, as well as an introduction of the Trade Portal. The challenges faced by SMEs, potential exporters and young entrepreneurs were also discussed.
Speaking to the participants, Dilan Wijegoonawardene, Assistant General Manager – International, Seylan Bank highlighted the services available at Seylan Bank, providing details about export related financing facilities that can help existing and potential exporters.
Speaking about the webinar, Mr Wijegoonawardene, said: “Seylan strongly believes in supporting the national economy by encouraging the SME sector and Entrepreneurs to develop their potential. It is with this view that the Bank has continuously carried out free webinars, which not only enhance their knowledge but also provide solutions to their challenges. In this particular webinar, we were able to reach out to a specific community involved in export-oriented businesses and educate them on the export related services available at Seylan Bank, which will be of immense help for them to set-up or expand their businesses.”
The export sector, as one of the major contributors to the national economy, can play an important role in easing the FOREX deficit that Sri Lanka is currently experiencing. Therefore, encouraging and supporting the export business at every level is a timely need. By focusing on the small and medium businesses, Seylan Bank is lending support to those who would otherwise not have access to insights and expert knowledge of the processes to excel in the export sector. Understanding the importance of such knowledge sharing sessions, Seylan Bank will continue to carry out webinars of similar capacity in the future, ensuring that the local SMEs are benefitted from a range of learnings that can enhance their businesses.