Seylan Bank won the Silver Award for the Best New Entrant category for its much famed Seylan Personal Loan product at the coveted SLIM Brand Excellence Awards 2018 held at the Shangri – La Hotel, Colombo recently.
The recognition is a result of Seylan Bank’s efforts on introducing a holistic product that has changed the persona of the personal loan product category. Amidst challenging environment, Seylan Personal Loan has emerged victorious as a brand due to its strong brand process and orientation executed by its Retail Credit Card and Sales Teams, enabling resilient connection with customers whilst ensuring the creation, development and protection of brand identity.
Furthermore, Seylan Bank’s has taken continuous efforts to achieve lasting competitive advantages by persistently creating and delivering superior value through brand propositions which cater to the diverse needs of Sri Lankans from all walks of life.
Commenting on the achievement, Gamika De Silva, Head of Marketing and Sales at Seylan Bank PLC said "We are extremely proud and happy to receive this recognition. We wish to specially extend our sincere gratitude to our Retail Credit Department, Branches and Sales Teams for their tremendous commitment in making the way for this award. With our teams’ sustained efforts to innovate and stay relevant to our customer's needs, we ensure that our services translate to meeting the expectations of our shareholders, whilst always acting as responsible corporate citizens. With a strong focus to change the local banking standards, we will strive to improve and enhance our channels to further add value to our customers and help achieve their goals as ‘The Bank with a Heart’”.
This year’s SLIM Awards recognized brands, brand custodians and entrepreneurs in their respective avenues under thirteen different categories. The Chief Guest of the evening was Deshamanya Lalith De Mel, the First Sri Lankan on the Main Board of a Top 100 Company in the UK. Over the years, SLIM has encouraged brands to adopt best practices in branding, marketing and has pushed the overall local branding landscape to global standards. Further, SLIM Brand Excellence is one of the highly acclaimed award ceremonies in the country that rewards brands for excellence based on a qualitative and scientific evaluation platform.
Earlier this year, Seylan Bank was feted with the Golden Globe Tigers Awards and SLIM NASCO for its marketing and service excellence. The bank also received a special recognition from Wells Fargo Bank in USA, for its continuous commitment to improve the overall efficiency level in the global trade and other payments community systems.
Seylan Bank operates with a vision to offer the ultimate banking experience to its valued customers and is evolving rapidly with new technology, innovative products and services to set a new benchmark in the banking sector. The bank has expanded its footprint with over 169 branches across the country and boasts an ATM network of 208 units covering crucial locations. Seylan Bank has a growing clientele of SME’s, Retail, and Corporate customers and has been recognized in the global arena for its supreme service provided to the customers.
